Introduction to Marketing requires you to submit at the end of the Assignment

Introduction to Marketing requires you to submit at the end of the semester a Final Project in the form of a marketing plan for Blue Mountain Spring Water, Inc - Assignment Example The company also holds future opportunities in the growing consumption trend of packaged drinking water. It has successfully designed it new product by targeting the young population, thereby increasing its customer base. However, the company also faces a steep competition from the well established brands like Aquafina and Dasani. Despite of the strong competition it has been able to gain market share by implementing competitive pricing and creating brand awareness. The financial goals include increasing the customer base of the company by market penetration. This will be achieved by developing new distribution channels and increase promotional activities. Moreover, the company will also collaborate with several hotels and restaurants and act as a supplier for bottled spring water. The company will further increase its product line by introducing flavored spring water. Thus the company will introduce one new product lines in its existing product port folio of packaged mineral water. This as a result will increase the revenue generation of the company. In the following financial year the revenue is expected to increase by 10%. The company also donates in several charity firms and NGO to promote â€Å"save water† campaign. The donation in the following fiscal will amount will to $20,000. This allows the company to increase their brand image and improve relationship other corporate firms. The company has planned to increase its product line by introducing flavored spring water. Moreover it will also delve in new market development by entering in to new geographic locations like Kentucky, Michigan and Ohio. In order to reduce the carbon footprint of the company and reduce its operating cost the company will outsource its material for packaging from a third party company in New Mexico. The company will also launch a new television commercial to push it new product line (Isa, Saman and Mohd â€Å"Dynamic Factors for Entry Location

Strategic role of Human Resource in business dicisions Essay

Strategic role of Human Resource in business dicisions - Essay Example The role of human resource in taking business decisions lies both in strategy formulation and implementation. However, strategy implementation is more significant and human resource has a great role to play in it because human resources are more flexible than organizational strategies (Sluijs, Klyutmans). Traditionally, Human Resource was considered to be an administrative department only with almost no role to play in business planning and decisions. Gradually, the function evolved and played its role in performance management, managerial development, competency mapping, succession planning, change management and business networking. Inputs from HR started being a part of business decisions. Today, administration and line management is only one of the roles of HR. Human Resource has evolved to become an essential component of management teams for decision making. Many of the line management tasks in Human Resource have become transactional in nature and are therefore controlled by information systems. For example, there are information systems for recruitment, Learning & Education, Employee benefits, Payroll, Performance management and Expenses. Therefore, the role of HR has been oriented more towards strategic planning and change management. The line management part of HR has been replaced by her which a company can even afford to outsource to an It organization or internal IT team but it is the strategic part where key inputs are required from Human Resource (Edward, 2001). Inclusion of Human Resource in strategic decision making leads to greater profitability of the firm. HR being a strategic partner ensures higher management support in training and education activities which leads to increased productivity and workforce engagement. HR can justify required fund allocation for various activities such as training, recruitment, increasing salaries and benefits. These activities help a firm in retaining existing talent,